Working as a creative consultant for Bolthouse Farms, I concepted, designed and developed the creative campaign for a line of smoothies which have 50% less sugar.

Leveraging their established brand equity as the original “old school” farmers who champion the goodness of fresh produce as the key to healthier lifestyles, I created a wellness story that revolves around the letter “B” and highlighted the benefits of a smoothie with less sugar, “B” Balanced, “B” Strong.