I partnered with the entrepreneurial mother/daughter team June and Rochelle Jacobs and their marketing team to build and launch a digital first clean skincare brand aimed at millennial audiences amidst fierce skincare market competition. Naturally Serious was launched in Fall 2018 and was sold exclusively at Sephora. 

Website Landing Page

As Art Director, I worked with the Creative Director establishing the brand guidelines and toolkit for the brand. I led the creative for the design/marketing team, ensuring that all packaging, print and digital assets aligned with the overall brand vision. As it was a small team, I was very hands on, setting the visual direction which the designers helped implement across multiple platforms – web, email social and banner ads. 

A digital campaign of fun, playful assets were created for use on social media where we highlighted the colorful packaging and its clean, natural ingredients.